It was all my nightmares combined.

@netflixtudum

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SoundTikTok sound · original sound - netflixtudum

Why it worked

The video leverages the popularity of a well-known actor and a compelling behind-the-scenes anecdote to drive engagement with Netflix's editorial content.

Summary

This video shows a behind-the-scenes clip of actor Matthew Rhys discussing a scene he found terrifying to film. The clip features a dialogue exchange between characters set to the song Psycho Killer.

Structure

1Clip of a scene from a show
2Matthew Rhys quote about the scene
3Dialogue between characters
4Closing call to action

Product placement

Netflix Tudum appears as the channel name and in the caption. Removing it would not change the content of the video, which is a behind-the-scenes clip from a show. none

Call to action

Tap the link to read more about the making of this iconic moment.

On-screen text

It was all my nightmares combined. — Matthew Rhys on this scene

Transcript

Psycho killer, qu'est-ce que c'est? Fa-fa-fa-fa, fa-fa-fa-fa-fa, better. Run, run, run, run. What? What? What's so funny? Oh. Psycho killer. You don't think this is just, just a little on the nose? It's your record. I'm not trying to convince the world, I'm not one. Yes, but I don't have to convince anyone because you're going to do that for me. Oh, right. Right!