So this is all founders.

So this is all founders. They're writing this case study on me. They don't know that I'm launching skincare. So they're gonna debate on what I should do. - And like, a lot of them are-- - So, there's a chance that they're gonna say like, what you're actually doing in real life like, - isn't the right move? - Yes. Which is why, and I'm already having cold feet about launching. - I know. - So I'm scared. I get the nerves 'cause like, all these people are like, - genius. - Geniuses. They're so smart. I don't think she should build, like, a physical product brand. We've seen a lot of influencers do this already. I think if she was to do this, it wouldn't be an immediate failure. But I just think that she should think bigger. Okay. Alright, Eli, you've got an investment background. Tell me what the downside looks like for Alix Earle. Yeah, I think there's no shortage of examples of folks in the past who have put their names behind brands with undifferentiated products. And as soon as she's putting her name on a product, her fans were gonna question her authenticity in recommending that product. So you're quite negative on this. She came and pitched you this idea, you would say no? - Correct. - Correct. I just look up to all of you guys, and I think hearing how you would see me, or, I guess the brand of me from your lens was really, really helpful. And, taking notes on what not to do.