These are my most worn true from last fall so I had to get them in a new color.

@hannahfillpot

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SoundTikTok sound · original sound - hannahfillpot

View velocity

+164.8K views over 16.6d · ~9.9K/day · 4 observations

Promoted product

Project Cloud clogs

Why it worked

The video effectively showcases a comfortable and stylish product with clear demonstrations of its features and benefits. The creator's personal endorsement and the mention of multiple color options appeal to a broad audience looking for fall footwear.

Summary

The creator showcases two pairs of Project Cloud clogs, highlighting their comfort, genuine leather material, and versatility with adjustable straps. She mentions they run true to size and come in multiple colors, encouraging viewers to purchase them via a link.

Structure

1Introduction of clogs
2Showcasing colors and material
3Highlighting comfort and features
4Demonstrating wearability
5Sizing and color options

Original caption

Fall means it’s time to break out my favorite clogs! 😍🍂🤎 #clogs #projectcloud #fallshoes #clogshoes #comfyshoes

More from @hannahfillpot

Product placement

Project Cloud (ACTS) - The shoes are shown and discussed as comfortable and made of genuine leather. Removing them would change the video's content. Joshua 24:15 (APPEARS) - Text on a doormat, does not affect the video's content.

Call to action

If you want to grab a pair, they are linked above my name.

On-screen text

As For Me And My House We Will Serve The Lord Joshua 24:15

Transcript

These are my most worn true from last fall so I had to get them in a new color. This is the chestnut and then this is the khaki suede. They're 100% genuine leather so the quality is amazing and if you've never owned a pair of Project Cloud shoes, they are so comfy because they're made with their cloud memory foam. You can wear the straps up or you can put them in four wheel drive. This is what they look like on. They are so cute and super easy to slip on. They do run true to size. I'm my true size six and a half and they fit me perfect. So adorable and they come in so many good colors. If you want to grab a pair, all the link above my name.