This + a fall candle

@hannahfillpot

197.3K followers · usually 6.2K views a post

Views

468.4K

Likes

3.2K

Comments

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485

SoundTikTok sound · original sound - hannahfillpot

Promoted product

Candellio

Why it worked

The video taps into the popular 'cozy fall vibes' aesthetic and showcases a visually appealing home decor item. The creator's enthusiasm and clear demonstration of the product's benefits, combined with a direct call to action and a link, likely drove engagement and conversions.

Summary

The creator unboxes and demonstrates a Candellio candle warmer with a tortoise shell design. She highlights its safety features, ability to make candles smell stronger and last longer, and its remote-controlled dimming and timer functions, suggesting it creates a cozy vibe.

Structure

1Introduction of the candle warmer
2Unboxing the product
3Explaining the benefits of candle warmers
4Demonstrating the product's features (plugging in, remote control, dimming, timer)
5

Original caption

Giving alll the cozy fall vibes 😍🤎 #candlewarmer #tortoiseshell #homedecor #falldecor #candles

More from @hannahfillpot

Product placement

Candellio (ACTS) - This is a brand of candle warmer. Removing it would change what happens in the video.

Call to action

If you want to grab one all of the link down below.

On-screen text

This + a fall candle

Transcript

This + a fall candle Oh, this is so stinkin' cute. If you've been loving all the tortoise shell stuff this fall, you're gonna want to see this candle warmer. If you've never had a candle warmer before, I personally love them way more than just lighting your candles. It's not only safer, but I swear it makes them smell stronger and last way longer. Let's see what she looks like plugged in. This is so cute and it has the remote on it so you can dim or strengthen the light and you can set a timer in case you forget about it. A whole vibe, especially at night. It's gonna be so pretty. So cute and I am loving the tortoise shell. If you want to grab one, all of the link down below.