POV: sol de Janeiro changed their PACKAGING...

@christirosedailyvlogs

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SoundTikTok sound · Original sound

Promoted product

Sol de Janeiro perfume mists

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

Why it worked

The video leverages a common consumer experience: a brand changing its packaging. This creates intrigue and relatability, encouraging viewers to engage with the content to see the "new look" of a popular product.

Summary

The creator shows off the new packaging for Sol de Janeiro's longer-lasting perfume mists, highlighting the change with a playful tone. The video showcases three different scents with their updated bottle designs.

Structure

1Introduction of new packaging
2Comparison of old and new packaging
3Showcase of new perfume mist bottles
4Highlighting the 'longer-lasting' aspect
5

Original caption

Sol de Janeiro you’re starting to look a little different 👀😭😂 NEW longer-lasting perfume mists just dropped!! #SolDeJaneiro #PerfumeTok #BeautyTok #PerfumeFinds #BeautyNews @Sol de Janeiro

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Product placement

Sol de Janeiro (brand): ACTS - The creator is showing off new packaging for their perfume mists, implying the product itself is being used or is the focus of the video. Removing it would change what happens in the video.