NEW LIMITED EDITION MISTS

@soldejaneiro

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Sol de Janeirosoldejaneiro.com

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

6 videos

Why it worked

The video effectively uses visually appealing product shots and clear, concise descriptions of desirable scents to create excitement. The "limited edition" aspect and specific retailer mention create urgency and direct consumers to purchase.

Summary

This video showcases two new limited-edition perfume mists from Sol de Janeiro: Leite Cafe and Leite Nectar. It highlights their unique scent profiles and announces their availability online and in Ulta stores.

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Transcript, structure and on-screen text

4 beats, a 61-word transcript and 8 lines of on-screen text — the parts you need to write your own version.

Original caption

They're HERE. ✨ Leite Cafe and Leite Nectar are live today at soldejaneiro.com and ulta.com! Leite Cafe brings warm, milky latte vibes with coconut milk and lychee sorbet. Leite Nectar is juicy peach and sweet cream, milky and completely irresistible. Both Limited-Edition, both made for your most indulgent moments. 🍑☕️ Shop NOW online, in @Ulta Beauty stores July 12. Get yours before they're gone.