Why it worked
The video uses a common 'what's in my bag' format, appealing to a target audience interested in fitness and lifestyle products. The aesthetic presentation and clear labeling of the gummies as 'essentials' make them desirable.
Summary
The video showcases a collection of items being packed into a gym bag, presented as essential items. The items include headphones, a large tumbler, a selfie stick, and several packets of OxyShred gummies, with on-screen text highlighting them as a "new bag essential."