My handbags new MVP

@indymartin_

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SoundTikTok sound · original sound - indymartin_

Promoted product

OxyShred Energy Gummies

OxyShred Energy Gummies are portable, chewable supplements designed to provide users with an energy boost and focus throughout the day as an alternative to powders.

5 videos3 creators

Why it worked

The video uses a popular 'what's in my bag' trend to integrate a product recommendation naturally, making the promotion feel like a personal discovery rather than a traditional advertisement.

Summary

The creator shows the contents of her handbag, highlighting OxyShred Energy Gummies as her new essential item. She displays the branded packaging to the camera.

Structure

1Creator shows her handbag
2Creator pulls out OxyShred Energy Gummies
3Creator displays the product packaging
4Creator poses with the product

Original caption

I’m obsessed ! @ehplabs @OxyShred Energy #oxyshred #creatine #energygummies #gym #whatsinmybag

More from @indymartin_

Product placement

EHPlabs (a) acts: the creator displays their branded packaging and consumes the product; OxyShred Energy (a) acts: the creator displays the product packaging; Energy Gummies (a) acts: the creator displays the product packaging. Removing these would change the video as they are the focus of the content.

On-screen text

My handbags new MVP

Start your morning with 30g of protein @ehplabs @OxyShred Energy #oxyshred #prot

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The besttt @ehplabs @OxyShred Energy #oxyshred #protein #oxyshredleanprotein #g

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OxyShred Protein Lean Shake

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Obsessed with my new babyyyy #newnecklace #jewelry #necklace #fashion #sydney