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@hafugo

652.1K followers · usually 6.1K views a post

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54.2K

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609

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SoundTikTok sound · original sound - hafugo

Promoted product

Lego phone case

Why it worked

The video combines a creative DIY project with a suspenseful durability test, creating a compelling narrative that keeps viewers engaged until the outcome is revealed.

Summary

The creator builds a phone case out of Lego bricks and tests its durability by dropping it from a building. The Lego case shatters upon impact, but the phone inside appears to survive.

Structure

1Building a Lego phone case
2Testing the case's durability
3Dropping the phone from a height
4The case shattering
5Checking if the phone survived

Product placement

Lego: it ACTS as a phone case, providing protection and a unique aesthetic. Removing it would change the video's premise. iPhone: it ACTS as the device being protected by the Lego case and is the subject of the drop test. Removing it would make the video pointless. Apple: it APPEARS as a watermark on the iPhone's screen, showing the brand of the phone. Removing it would not change what happens in the video.

Original caption

It slid apart in my pocket within a minute.

More from @hafugo

Call to action

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On-screen text

is lego phone case I built it are known unbreakable a real phone there's a cutout to But will the drop test? lego vs drop test 3 2 1 shattered, did my phone click here watching

Transcript

This is a Lego phone case. I built it. Lego are known to be unbreakable. Just like a real phone. There's a cutout to take pictures. But will it survive the drop test? Lego phone case vs drop test. 3, 2, 1. The case shattered, but did my phone survive? Click here watching.