@brad.smit — 156x breakout

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If I drop this piece of cheese on my Tesla, nothing happens.

@brad.smit

4.2M followers · usually 3.2K views a post

Views

438.6K

Likes

9.2K

Comments

432

233

Why it worked

The video uses a high-stakes, repetitive 'will-it-break' format that keeps viewers engaged through anticipation and curiosity.

Summary

A creator performs a series of durability tests by dropping various objects onto the hood of their Tesla to see if it causes any damage. The video concludes with a suspenseful attempt to drop a cinder block, which is interrupted by a call for new subscribers.

Structure

1Creator introduces the challenge of dropping items on a Tesla.
2Creator drops various objects like cheese, a hammer, and a basketball on the car.
3Creator builds tension for dropping a cinder block.
4Creator pauses the action to ask for a new subscriber.
5Video ends abruptly before the final drop.

Product placement

Tesla (a) it ACTS — its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. It is the subject of the video's durability test. Removing it would change the video. YouTube (b) it merely APPEARS — a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.

On-screen text

If I drop this piece of cheese on my Tesla, nothing happens. If I drop a hammer on my Tesla, guess what, nothing happens. If I drop my play button on my Tesla, no, no, no, no, no, I am not doing that. If I drop a piece of corn on my Tesla, nothing happens. If I drop a cake on my Tesla, nothing happens. If I drop this squishy cow looking thing on my Tesla, you're right, nothing happens. If I even drop this brick on my Tesla that is so real, on my Tesla, nothing happens. If I throw this basketball on my Tesla 30 times like that, guess what, nothing happens. I'll even do it one more time. Yeah, nothing happens. If I drop Chico on my Tesla, nothing happens. If I drop the world's tiniest squishy and the most rare squishy on my Tesla, nothing happens, dude. But what would happen if I drop this cinder block on my Tesla? Well, you know what, here we go. 3, 2, wait, wait, wait, no, no, no, no, no, I cannot drop this cinder block on my Tesla unless we get one new subscriber the next 5 seconds. That's all we need is one new subscriber. 5, 4, 3, 2, we got it. No!