ETHNC

@startuppakistanofficial

581.9K followers · usually 24.4K views a post

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165.1K

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SoundTikTok sound · original sound - startuppakistanofficial

Promoted product

ETHNC

Why it worked

The video uses a debate format between two speakers with contrasting views on the brand's value, creating engagement and encouraging viewer participation in the 'You Decide' aspect.

Summary

The video discusses the brand ETHNC, questioning its high price point for lawn suits. One speaker argues that other brands offer similar quality at lower prices, while the other suggests the brand's appeal lies in its luxurious look and the societal pressure to conform to expensive fashion.

Structure

1Introduction of ETHNC as a brand
2Discussion of high prices and perceived overpricing
3Comparison with other brands and quality concerns
4Argument for ETHNC's luxurious appeal and societal pressure
5Concluding remarks on price vs. quality

Original caption

Two Sides, You Decide😱

More from @startuppakistanofficial

Product placement

ETHNC (a clothing brand that sells lawn suits; it ACTS because its products are shown and discussed, and removing it would change the video's topic) DP (a logo that merely APPEARS; removing it would not change what happens in the video)

On-screen text

ETHNC TWO SIDES YOU DECIDE WHY? ETHNC 30,000 Pkr ETHNC Quality LAWN ETHNC Over Priced Over Priced Over Hyped

Transcript

ETHNC is a big over hype brand in Pakistan but it is not. But wait. Two Sides, You Decide😱 Why? Normal se kapron ko 30,000 mein bech rahe hain, ye toh awam ko loot rahe hain. Dekho tum sirf paise dekh rahi ho aur quality ko toh dekho na. Ultimately hai toh lawn hi, doosre brands bhi kam price mein achi lawn bech rahe hain aur quality theek thak hoti hai. Lekin ETHNC ke kapron ki na baat hi kuch aur hai. Jaise pehente hain, waise hi kuch aur hoti hai aur sahi ameer logon wali look. Yehi toh rich complexity and not society ka pressure hai. Aise aise kapde le lete hain mehange jo doosri bar pehenne bhi nahi hote. Don't take it, who said to take it? Take it if you can afford it. Okay. That's simple. That's fine. Lekin phir quality ki baat kahan se aa gayi? Bhai itna zyada le rahe hain jab tu quality bhi na de toh faida? Over Priced, Over Hyped. Over Hyped kyun keh rahe ho? Whatever. Donon mein farq kya hai?