LOOKING FOR THE NEW SMUSHERS (stay till the end for a free smushers! :)

@happinays_

82.9K followers · usually 11.7K views a post

Views

16.6K

Likes

638

Comments

120

Shares

12

SoundTikTok sound · original sound - happinays_

View velocity

+1.6K views over 7.9d · ~199/day · 7 observations

Promoted product

Smushers

Smushers Squishy Cutie Toys feature funny dog faces, a soft moldable TPR texture, and a portable size for anxiety relief and sensory fidget use.

19 videos14 creators

Why it worked

The video leverages a popular trend of "squishy hunting" and combines it with a giveaway to incentivize engagement. The creator's energetic delivery and clear instructions make it easy for viewers to participate.

Summary

The creator is on a hunt for "Smushers" toys at Five Below and announces a giveaway for a free Smusher. She explains the entry requirements: follow, repost, and comment on the video, with more details coming in a future video.

Structure

1Searching for Smushers
2Announcing giveaway details
3Explaining entry requirements
4Promising more details in a future video

Original caption

All you have to do is follow repost and comment on this video and I’ll be posting a new video tomorrow with all the details. I’m so excited. #smushers #dumpling #5below #squishyhunting @Five Below

More from @happinays_

Product placement

Smushers: These are squishy toys that the creator is looking for and shows. They ACT. Removing them would change the video's focus. Five Below: This is a store where the creator is shopping. It APPEARS. Removing it would not change what happens in the video.

Call to action

Follow, repost and comment on this video to enter a giveaway for a free smusher. A new video will be posted tomorrow with details.

On-screen text

LOOKING FOR THE NEW SMUSHERS (stay till the end for a free smushers! :)

Transcript

Looking for the new Smushers. Stay till the end for a free Smushers. I'm so excited. I'm going to be doing a real life squishy hunt slash giveaway. All you have to do is follow, repost and comment on this video and you can get a Smusher for free. I'll be posting a new video tomorrow with all the details. I'm so excited.