Product placement
KATSEYE (band/artist) - appears on screen as album art and in photos, likely the subject of the video. Removing it would change the video's focus. CapCut (editing app) - appears on screen as a watermark and is used to create the video. Removing it would change the video's origin. Spotify (music streaming service) - mentioned in hashtags, likely the platform where the music is played. Removing it would change the context of the music.