Hey, it's KATSEYE!

@todayshow

3.3M followers · usually 47.1K views a post

Views

154.1K

Likes

11.4K

Comments

75

Shares

246

SoundTikTok sound · original sound - todayshow

Promoted product

KATSEYE

Shop the Official KATSEYE Online store for exclusive KATSEYE products including shirts & music.

7 videos5 creators

Why it worked

The video leverages the popularity of the K-pop group KATSEYE and their appearance on a major media platform like the TODAY Show to generate excitement and promote their new song. The visual appeal of the group and the context of a live performance contribute to its shareability.

Summary

The K-pop group KATSEYE appears on the TODAY Show to promote their new song "WILD". The members introduce themselves and express their excitement to be on the show.

Structure

1Introduction of KATSEYE
2Excitement to be on TODAY Show
3Announcement of new song "WILD"
4Performance begins

Product placement

Original caption

What an EYEKON-ic morning with KATSEYE on TODAY 🧡 ✨ #KATSEYE #EYEKONS Sponsored by Citi

More from @todayshow

More breakout videos from this creator.

KATSEYE (band): ACTS - they are the performers in the video, singing and dancing. Removing them would change what happens in the video. TODAY Show (media company): APPEARS - it is the name of the show and the context for the performance. Removing it would not change what happens in the video, but would remove context. Citi (financial services company): APPEARS - it is a sponsor of the concert series, indicated by a logo and text on a banner. Removing it would not change what happens in the video, but would remove sponsorship information.