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All breakouts
6.9KSilent UGCResult / Flex hookOther
Hook
Yesterday we found out that if you buy the display couch from Costco it will be half of the price
@rafavictorazzi
2.2K followers · usually 1.3K views a post
Views
9.0M
Likes
560.9K
Comments
2.4K
Shares
93.9K
Why it worked
The video taps into the common consumer desire for a good deal and the curiosity of finding hidden savings, making the mundane act of moving furniture relatable and engaging.
Summary
The video shows people in a Costco store moving a display couch onto a cart. The on-screen text indicates they discovered that buying the display couch is half the price of a new one.
Structure
- 1People in Costco looking at a display couch
- 2On-screen text explains a price discovery
- 3People move the couch onto a cart
- 4The couch is being transported
Product placement
Costco: APPEARS - a store where the video takes place. Removing it would not change what happens in the video. U-Haul: ACTS - used to transport the couch. Removing it would change what happens in the video.
On-screen text
Yesterday we found out that if you buy the display couch from Costco it will be half of the price
Original caption
Never rented a uhaul so fast in our lives @def_n0t_sof