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7.4Silent UGCStory Open hookLifestyle
Hook
I had to have one 😆
@costcohotfinds
1.5M followers · usually 221.6K views a post
Views
1.6M
Likes
143.9K
Comments
461
Shares
46.5K
View velocity
+32.6K views over 18.7d · ~1.7K/day · 16 observations
Promoted product
HUGELION JUMBO BABY ANIMAL PLUSH ASSORTMENT
Why it worked
The video taps into the relatable desire for impulse purchases of large, novelty items, particularly from a popular retailer like Costco. The sheer size and cuteness of the plush animals create immediate visual appeal and a sense of fun.
Summary
A person walks into a Costco and is excited about the new 3-foot tall plush animals that have just been released. They purchase several of them, noting that they are large and difficult to fit into a car.
Structure
- 1Entering Costco with a large plush
- 2Showing off the new plush animals
- 3Purchasing multiple plush animals
- 4Expressing delight over the plush animals
Product placement
Costco: APPEARS - a warehouse store where the video takes place. Removing it would not change what happens in the video.
HUGELION JUMBO BABY ANIMAL PLUSH ASSORTMENT: ACTS - these are the products being purchased and shown. Removing them would change what happens in the video.
Original caption
I had to have one 😆
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