Why it worked
The video uses a relatable, humorous 'POV' format combined with a satisfying visual of a popular fidget toy being used in an unexpected way.
Summary
A creator uses a coconut oil-themed fidget toy as a makeshift cup under a bathroom faucet. The video is a humorous, short-form clip focused on the fidget toy.
Structure
- 1Creator displays a coconut oil squishy toy
- 2Creator places the toy under a running faucet
- 3Creator squeezes the toy while it fills with water
Product placement
NeeDoh (a brand of fidget toys) - APPEARS as the object being used as a cup. Removing it would change the video as it is the central prop. Cowsh (a brand of hand wash) - APPEARS as a bottle in the background. Removing it would not change the video.
On-screen text
POV: I ran out of cups so I used my coconut oil squishy