The video likely worked due to its satisfying ASMR-like qualities of squeezing the NeeDoh ball and the visual of washing a sponge, which appeals to a common desire for cleanliness and order. The use of trending hashtags and the popular NeeDoh product also contributed to its reach.
Summary
The video shows a person holding and squeezing a blue NeeDoh ball. The ball is then placed on a surface, and the person proceeds to wash a sponge in a sink, with soap suds visible.
Structure
1Holding and squeezing a blue NeeDoh ball
2Placing the NeeDoh ball on a surface
3Washing a sponge in a sink with soap
Product placement
NeeDoh Official (Acts: a brand of squishy balls that are squeezed and played with. Removing it would change what happens in the video.) NeeDoh (Acts: a brand of squishy balls that are squeezed and played with. Removing it would change what happens in the video.)
Original caption
HSHSHSHS 💓🥹✌️ #clean #needoh #fyp #squishy #viral @NeeDoh Official @NeeDoh