Why it worked
The post leverages a dramatic financial loss to capture attention, making the subsequent call to action for a newsletter more compelling by promising to help viewers stay informed about such market events.
Summary
This photo post analyzes the hypothetical investment of $10,000 in Snapchat stock five years ago, showing a significant drop in value. It then encourages viewers to subscribe to a free newsletter for updates on similar events.
Structure
- 1Introduction of the investment scenario
- 2Comparison of past and present stock value
- 3Calculation of current investment worth
- 4Call to action for a newsletter subscription
Product placement
Snapchat (SNAP) ACTS: It is a publicly traded company whose stock performance is analyzed. Removing it would change the video's topic. TMS (The Market Standard) APPEARS: It is the creator's watermark/brand. Removing it would not change what happens in the video.
Call to action
Follow our free newsletter to stay updated on events like this! Link in bio
On-screen text
TMS
BREAKING
TMS THE MARKET STANDARD
IF YOU INVESTED $10,000 IN SNAPCHAT ($SNAP)
5 YEARS AGO, HERE'S WHAT
YOU'D HAVE TODAY.
SWIPE TO SEE
TMS
THE MARKET STANDARD
AUGUST 2021: ~$73 A SHARE.
TODAY: ROUGHLY $5.30 A SHARE. A DROP OF ABOUT 93%
TMS
THE MARKET STANDARD
YOUR $10,000
WOULD BE WORTH
APPROXIMATELY
$700 TODAY.
STAY.
INFORMED.
Follow our free newsletter to stay
updated on events like this!
Link in bio
Original caption
Snap ($SNAP) traded near $73 a share in August 2021, close to its all-time high of $83.11 reached that September. Five years later, the stock trades around $5.30 — a decline of roughly 93%. A hypothetical $10,000 investment at the 2021 price would be worth approximately $700 today, before fees or taxes. The decline comes despite Snap reporting 971 million monthly active users last quarter, illustrating the gap between user growth and shareholder returns that’s plagued the company since its 2017 IPO. Figures are approximate based on available historical pricing. Past performance does not indicate future results. This is NOT financial advice. Invest at your own risk. Follow for daily business and market news #snapchat #snapchatstock #snapstock #stocknews #businessnews