Shhh we have a secret...

@perfumescout

4.3K followers · usually 1.3K views a post

Views

36.9K

Likes

2.1K

Comments

42

Shares

1.1K

SoundTikTok sound · original sound - perfumescout

Promoted product

Last Note

Why it worked

The video leverages curiosity and affordability to create interest in a new product line from a trusted retailer. The creator's genuine surprise and the use of loyalty points as a potential purchase incentive make the content relatable and engaging.

Summary

The creator expresses excitement and surprise about Boots UK launching their own fragrance line called "Last Note". She shows the perfumes, notes their affordable price of 12.99, and wonders if she should use her loyalty points to purchase and review them.

Structure

1Expressing surprise at Boots launching a fragrance line
2Showing the 'Last Note' perfume bottles
3Noting the affordable price point
4Contemplating purchasing and reviewing the fragrances

Product placement

Boots UK (ACTS - is a retailer that is launching a new fragrance line, and the video is about this launch; removing it would change the subject of the video) Last Note (ACTS - is the name of the fragrance line being launched by Boots UK, and the video shows bottles of these fragrances; removing it would change the subject of the video)

Original caption

I can’t believe @Boots UK is launching a brand new fragrance line. I’m soooo curious what these smell like!!!! Should I spend my points on these??? #perfumetok #bootsfragrances #bootsuk #affordablefragrance #fragrances

More from @perfumescout

Call to action

Should I spend my points on these???

On-screen text

Shhh we have a secret... NEW ✨ Boots launching a fragrance line I can’t believe how much

Transcript

Boots selling their own fragrances. When did this happen? My friend sent this to me and when I first opened it up I thought, oh my gosh, these are so cute. Like I didn't even see Boots at the bottom. I looked down, introducing our first ever Eau de Parfum range: Last Note. What? Guessing what we just launched today. Went on the website. These are 12.99. 12.99 perfumes. It looks like this. Should I just buy them all? Or review them? Was that crazy? Literally got like 60 pounds worth of points. Should I spend it on this?