Space NK have released a SECOND advent calendar...

@glowwithjenxo

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21.8K

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SoundTikTok sound · original sound - glowwithjenxo

Promoted product

Space NK Advent Calendar

Space NK is your premium stop for all things makeup, skincare, fragrance & haircare from Charlotte Tilbury, Tatcha & more. Free delivery over £25.

Why it worked

The video leverages a controversial brand decision to spark a debate, encouraging high engagement through comments from viewers who feel strongly about the brand's pricing and release strategy.

Summary

The creator discusses the release of a second beauty advent calendar from Space NK, questioning the brand's strategy and whether existing customers might be frustrated by the timing and pricing. She asks her audience for their opinions on whether the new calendar is worth the higher price point.

Structure

1Creator introduces the new Space NK advent calendar
2Questions the brand's motivation behind the second release
3Discusses potential customer frustration regarding timing and value
4Asks viewers for their opinions

Original caption

Space NK have just dropped a SECOND beauty advent calendar 👀 £410 but worth over £1,500… and now I need to know what everyone thinks. Because if you’d already spent your money on the original Space NK calendar and then THIS came out with better value / products you preferred… would you be annoyed? 😭 Is this one actually worth the £410 or have they released it too late? Tell me what you think 👇 #SpaceNK #SpaceNKAdventCalendar #BeautyAdventCalendar #BeautyTok #AdventCalendar2026

Product placement

Space NK (a beauty retailer) — it ACTS as the subject of the video, as the creator discusses its specific product release (the advent calendar) and asks for audience feedback on its value and timing. Removing the name would change the entire topic of the video.

Call to action

Tell me what you think

On-screen text

Space NK have released a SECOND advent calendar... 👀

Transcript

Guys, what are we thinking about this second Space NK calendar? Is it reactive marketing? Has there been some noise of Space NK that they've gone, we need to up our game with the calendar, or what? Is it just a genuine second product that's coming out? Let me know what your thoughts are. Are people going to get annoyed? Because I feel like a lot of loyal Space NK customers will have already bought their calendar. And are they going to get annoyed that this calendar is only worth 250 pound more, but the cost of buying it is like 140 pound more than the original? What? Disgusting.