love summer but i have an itch

@hollister

1.5M followers · usually 77.3K views a post

Views

6.7M

Likes

40.0K

Comments

221

Shares

1.0K

SoundTikTok sound · original sound - hollister

Why it worked

The video likely resonated with viewers by tapping into the common sentiment of anticipating fall fashion trends even during summer. The aesthetic focus on vintage-inspired outfits and the clear display of merchandise in a retail setting would appeal to fashion-conscious audiences.

Summary

The video showcases four different mannequin displays of outfits in a Hollister store. The outfits feature a mix of vintage-inspired pieces like flared jeans, cropped jackets, and textured sweaters, suggesting a transition towards fall fashion.

Structure

1Mannequin 1: beige top, jeans
2Mannequin 2: striped sweater, skirt
3Mannequin 3: pink top, jeans
4Mannequin 4: brown jacket, burgundy top, jeans
5Close-up of brown jacket and burgundy top
6Close-up of pink top
7Close-up of striped sweater
8Close-up of beige top

Product placement

Hollister: APPEARS - a watermark/logo on the creator's profile, and the store where the outfits are displayed. Removing it would not change what happens in the video.