hollister anime drop for the ones who know

@hollister

1.5M followers · usually 77.3K views a post

Views

7.8M

Likes

23.9K

Comments

374

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SoundTikTok sound · original sound - hollister

Promoted product

Hollister

give your clothes a good story

51 videos22 creators

Why it worked

The video leverages a popular niche (anime merchandise) within a mainstream retail brand (Hollister) to create interest. The "for the ones who know" phrasing creates an "in-group" appeal, encouraging engagement from fans of these specific anime series.

Summary

The video showcases a selection of t-shirts from Hollister featuring designs from popular anime series like Bleach, Avatar: The Last Airbender, and JoJo's Bizarre Adventure. The t-shirts are neatly folded and displayed on shelves and a table within a Hollister store.

Structure

1Introduction to Hollister store
2Display of anime t-shirts
3Close-up on Bleach t-shirt
4Close-up on Avatar t-shirt

Original caption

powering up the rotation #hollister #newhollister #anime #avatar

More from @hollister

Product placement

Hollister ACTS: it is the store where the video takes place and the source of the t-shirts shown. Removing Hollister would change what happens in the video. Bleach ACTS: it is an anime series featured on a t-shirt. Removing Bleach would change what happens in the video. Avatar The Last Airbender ACTS: it is an anime series featured on a t-shirt. Removing Avatar The Last Airbender would change what happens in the video. JoJo's Bizarre Adventure ACTS: it is an anime series featured on a t-shirt. Removing JoJo's Bizarre Adventure would change what happens in the video.