Why it worked
The video likely resonated with viewers going through similar life events, offering a sense of shared experience and celebration. The use of official documentation adds a layer of authenticity and relatability.
Summary
The video shows a woman celebrating her divorce. An overlay displays a document from GOV.UK confirming her divorce has been granted and provides links to download the final order.
Structure
- 1Celebration of divorce
- 2Display of official divorce document
- 3Information on downloading the final order
On-screen text
GOV.UK
Case number:
Dear Hayley Jones
The final order has been granted. You are now legally divorced.
You can download a copy of your 'final order' from your account. This is the official document that shows your marriage has legally ended. You may need this document so you should sign in and save a copy for your records.
Sign in and download your final order:
https://www.apply-divorce.service.gov.uk/
Should you require a further copy of your Final Order in the future please contact the Divorce/Dissolution Service at:
https://contact-us-about-a-divorce-application-form-service.justice.gov.uk/
Please do not contact the Birmingham