@kylercheatham — 5x breakout

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SaaS sales is becoming clinically unserious.

@kylercheatham

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Why it worked

The video likely resonated because it challenged conventional thinking about technology adoption and framed the problem as a mindset issue, which is relatable to many in the business world. The direct and slightly provocative tone, combined with the relatable concept of 'legacy thinking,' likely captured attention.

Summary

The speaker argues that companies often focus on the wrong questions when evaluating technology, particularly AI. They suggest that instead of asking what a platform solves, companies should consider what the technology could achieve if limitations were removed, implying that the real bottleneck is often a company's mindset and beliefs rather than the technology itself. The speaker concludes by recommending a shift in perspective towards embracing transformation and thinking bigger.

Structure

1Introduction: SaaS sales are becoming unserious.
2Problem: Companies ask 'what does it solve?' instead of focusing on potential.
3Critique: Legacy thinking and complacency hinder progress.
4AI's impact: AI fundamentally changes the conversation, requiring new evaluation methods.
5The real bottleneck: Mindset and beliefs, not technology, limit potential.
6Call to action: Shift focus to transformation and removing limitations.

On-screen text

SaaS sales is becoming clinically unserious. LET ME, LET ME JUST STOP RIGHT. BECAUSE YOU KEEP ASKING WHAT OUR PLATFORM SOLVES. AND, AND HONESTLY, THAT TON ABOUT YOUR ORGANIZATION. BE READY FOR THIS LEVEL OF CONVERSATION, BECAUSE DIGITALLY MATURE COMPANIES DON'T NECESSARILY WAIT FOR PROBLEMS, RIGHT? THEY, THEY TRANSFORM PROACTIVELY. AND YOU'RE TELLING ME THAT YOUR CURRENT SYSTEMS WORK. OKAY, BUT DO THEY. DO THEY. OR HAVE YOUR PEOPLE JUST GOTTEN REALLY GOOD AT EMBRACING COMPLACENCY? BECAUSE IT WORKS IS USUALLY WHAT BEFORE A COMPANY REALIZES THEY'RE LIKE 10 YEARS BEHIND. YOU WANNA TALK I, I GET LIKE WHO. MONEY GOES ROUND. BUT THAT'S HOW COMPANIES USED TO EVALUATE TECHNOLOGY. VERY LEGACY. LEGACY AI HAS FUNDAMENTALLY CHANGED THE CONVERSATION. YOU CANNOT MEASURE EXPONENTIAL INNOVATION WITH LEGACY FINANCIAL THINKING. RIGHT? IT'S LIKE TRYING INTERNET WITH A RULER. RIGHT? OR A PRO DRAGGER. IS THE PLATFORM ABSOLUTELY. RIGHT. I'M, I'M NOT GONNA LIE TO YOU, BUT I'D BE MORE CONCERNED IF IT WASN'T EXPENSIVE. RIGHT? BECAUSE YOU'RE, YOU'RE NOT ESSENTIALLY BUYING SOFTWARE, TRANSFORMATION. ALRIGHT? AND TRANSFORMATIONS, THEY'RE UNCOMFORTABLE. AND IF THE PRICE MAKES YOU UNCOMFORTABLE, THAT'S A SIGN THAT WE'RE NOT THINKING BIG ENOUGH. OWING. WHAT DOES OUR AI ACTUALLY DO? AND I EMBRACE THAT QUESTION. RIGHT. BUT I THINK IT'S THE WRONG QUESTION. THE BETTER QUESTION, IS WHAT COULD IT DO ONCE YOUR ORGANIZATION STOPS PUTTING LIMITATIONS ON IT? BECAUSE THE TECHNOLOGY ISN'T THE BOTTLENECKING YOUR MINDSET IS RIGHT. YOUR LIMITS ARE YOUR SMALL BELIEFS. I RESPECTFULLY SUGGEST THAT YOU DON'T HAVE A TECHNOLOGY PROBLEM. RIGHT. COURAGE PROBLEM. RIGHT. WHICH IS WHY I DEFINITELY RECOMMEND STARTING WITH OUR, YOU KNOW, 200,000 DOLLAR AI EXECUTIVE. WRITING THIS WORKSHOP