Why it worked
The video likely performed well due to its satisfying organization and aesthetic appeal, tapping into the popular 'packing' and 'aesthetic office supplies' trends on TikTok. The use of popular brands and the clear, concise demonstration of packing the clipboard made it relatable and visually engaging.
Summary
The video shows a person packing a clipboard organizer with various school and office supplies. Items like pens, markers, a glue stick, correction tape, gum, hand sanitizer, and binder clips are neatly arranged in the compartments.
Structure
- 1Opening the clipboard organizer
- 2Placing sticky notes and correction tape
- 3Adding pens and markers
- 4Adding gum and a glue stick
- 5Adding hand sanitizer and a pencil sharpener
- 6Closing the clipboard organizer
Product placement
Extra: acts - it is chewing gum, a consumable product. Removing it would not change what happens in the video.
Sharpie: acts - it is a brand of pens and markers. Removing it would not change what happens in the video.
BIC: acts - it is a brand of stationery products, specifically a correction tape. Removing it would not change what happens in the video.
Elmer's: acts - it is a brand of glue sticks. Removing it would not change what happens in the video.
Touchland: acts - it is a brand of hand sanitizer. Removing it would not change what happens in the video.
Fruits: acts - it is a brand of candy. Removing it would not change what happens in the video.
Shop My: appears - it is a platform for creators to link products, acting as a storefront. Removing it would not change what happens in the video.