@mastergotech — 80x breakout

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WHAT HAPPENED TO IT

@mastergotech

108.4K followers · usually 37.9K views a post

Views

3.0M

Likes

182.0K

Comments

569

2.4K

Why it worked

The video likely worked due to the shocking visual of the damaged iPad and the relatable, albeit humorous, explanation of how it was damaged. The creator's engaging personality and the promise of a 'part 2' also contribute to its virality.

Summary

The video shows a person cleaning a heavily damaged iPad screen that was allegedly broken and had lotion applied to it. The conversation revolves around the damage and the possibility of getting a replacement.

Structure

1Showing the damaged iPad
2Discussing how it was broken and lotion was applied
3Cleaning the screen
4Offering a free screen protector
5Asking why it happened

On-screen text

WHAT HAPPENED TO IT SHE BROKE IT JUST LIKE THREW YOU UNDER THE BUS JUST LIKE YOU BROKE OH MY GOD CAN I SEE THAT WHAT HAPPENED SHE BROKE IT AND PUT LOTION ON IT NO YEAH WHAT WHAT ABOUT YOUR STUFF DID YOU BACK IT UP I ASSUME IT'S BACKED UP MY IPAD ON MY PHONE I'M GONNA BE SO HONEST WITH YOU YOU GUYS SHOULD PROBABLY CLEAN IT UP BEFORE LIKE THIS OH MY GOODNESS YEAH BE CAREFUL NO YOU'RE GOOD FOR WELL IS IT ONLY LOTION SHE PUT ON IT WE'RE HAVING A BAD DAY OR SOMETHING MAYBE SHE HAS A LOT OF THAT IT'S OKAY WE ALL DO AS LONG AS YOU HAVE THAT'S THAT'S THE MAIN THING LIKE IT MIGHT EVEN BE BETTER TRUTHFULLY JUST LIKE NONE OF THIS IS THERE CAUSE UM NEW BAG TOO MY FOLLOWERS ARE GONNA WHAT HAPPENED HERE PROBABLY GONNA WANT A PART 2 SO TELL YOU WHAT GETTING A NEW ONE COME BACK I'LL GIVE YOU A FREE SCREEN PROTECTOR OKAY OKAY THANKS TO HELP HAPPENED HERE WELL YOU HAVE TO TELL US WHAT HAPPENED WHY DID YOU DO IT UM I JUST BROKE HAHAHA