Why it worked
The video taps into a universally relatable and often sensitive topic: housing costs. By posing a direct question and encouraging community sharing, it fosters engagement and curiosity, making viewers want to see how their own situation compares to others.
Summary
The creator asks viewers about their rent or mortgage payments, noting the vast differences in prices depending on location. They share their own experience living in the Deep South with a seemingly decent cost of living, yet seeing expensive listings pop up. The creator then prompts viewers to share their own rent/mortgage payment in the comments to see how they compare.
Structure
- 1Introduction and question about rent/mortgage payments
- 2Observation of vastly different housing prices
- 3Personal experience in the Deep South
- 4Surprise at expensive listings
- 5Call to action for viewers to share their payments
Call to action
DROP YOUR RENT AND OR MORTGAGE PAYMENT IN THE COMMENTS AND LET'S SEE KINDA WHERE WE
On-screen text
Rent/mortgage payment
NO JUDGEMENT AT
JUST ASKING WHAT
IS YOUR RENT
OR MORTGAGE PAYMENT
WHERE YOU LIVE?
I WAS LOOKING
UP THE OTHER
HOW VASTLY DIFFERENT
PRICES FOR HOMES
AND APARTMENTS AND
THINGS LIKE THAT ARE
DEPENDING ON WHERE
YOU LIVE.
I LIVE IN
THE DEEP SOUTH
AND I FEEL
PRETTY DECENT COST
YET I WILL
SEE A HOME
POP UP ON
MY FEED FOR
RENT OR FOR SALE.
AND BE LIKE
OH MY GOSH
THAT IS RIDICULOUSLY
EXPENSIVE.
THAT'S YOUR BIGGEST
EXPENSE EVERY MONTH.
YOUR BIGGEST EXPENSE
payment or your
RENT PAYMENT.
CURIOUS WHAT YOURS IS
AND DOES IT
FEEL DOABLE? IS
IT A STRETCH?
OR HARDSHIP? OR
IS IT LIKE NO,
YOURS IS TOTALLY REASONABLE
NO REASON TO
SELL OR DOWNGRADE
FIND A NEW
PLACE OR WHATEVER?
JUST VERY CURIOUS
ABOUT THAT BECAUSE
IT DOES VARY
SO VASTLY.
AGAIN, NO JUDGEMENT,
JUST TOTALLY FOR
DISCUSSION.
DROP YOUR RENT
AND OR MORTGAGE
payment in the
COMMENTS AND LET'S SEE
KINDA WHERE WE