Why it worked
The video leverages a popular 'haul' format and features multiple creators, making the brand feel trendy and accessible while keeping the promotional aspect native to the platform's style.
Summary
A montage of various women modeling matching clothing sets from Hazel Boutique. The video serves as a promotional haul for the brand's summer collection.
Structure
- 1Introduction of the clothing haul
- 2Showcasing various matching sets on different models
- 3Call to action regarding the sale
Product placement
Hazel Boutique: (a) ACTS — the video is a montage of different people wearing various matching sets from this brand, and the caption explicitly states they are "now on sale online & in stores". Removing this would change the video from a promotional haul/ad into a random collection of clips. Island Gypsy: (a) ACTS — mentioned in the text overlay as part of the haul, implying these items are also for sale. Removing this would change the content of the haul.