HAZEL

@hazelboutique

43.2K followers · usually 1.7K views a post

Views

220.8K

Likes

1.2K

Comments

15

Shares

61

SoundTikTok sound · Spacey

Promoted product

HAZEL BOUTIQUE

3 videos

Why it worked

The video uses a high-quality, aspirational 'local summer' aesthetic to frame the clothing as a lifestyle choice rather than just a product, making the brand feel desirable and authentic to the location.

Summary

A montage of a model wearing various branded sweatshirts and sweatpants from Hazel Boutique at the beach. The video highlights the clothing's aesthetic and encourages viewers to shop the collection.

Structure

1Sweatshirt and bikini on a beach chair
2Model posing in a zip-up sweatshirt
3Close-up of a branded hoodie
4Model walking away in a matching set
5Close-up of a teal hoodie

Original caption

LOCAL SUMMER 🌊 SHOP ONLINE & IN STORES NOW #hazelboutique #jerseyshore #localsummer #locals

More from @hazelboutique

Product placement

HAZEL BOUTIQUE (a) ACTS: The video showcases various clothing items (sweatshirts, sweatpants) from this brand, demonstrating their fit and style in a beach setting. Removing these items would remove the entire purpose of the video.