This is my before.

@pattyunfinished

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Why it worked

The creator's vulnerability in sharing a personal health journey and the relatable struggle with weight loss and societal expectations likely resonated with viewers, fostering a sense of community and shared experience.

Summary

The creator shares a series of photos documenting her journey with lipedema, highlighting her past struggles with weight and mental health. She emphasizes the importance of listening to her body and learning about her condition, concluding that her journey is ongoing and inviting others to join her.

Structure

1Introduction of 'before' state and lipedema diagnosis
2Struggle with mental health due to perceived weight issues
3Realization that external advice was misleading
4Decision to stop fad diets and listen to herself
5Learning about lipedema and gaining momentum
6Acceptance of an ongoing journey and invitation to others

Call to action

Let's keep this going together

On-screen text

This is my before. I had no idea I had lipedema I struggled with mental Health because I thought it was my fault I couldn't lose weight After all, That's what everyone always told me. Until I said no more. I stopped fad diets And started to listen to me. And once I learned about lipedema, there was no stopping me. And this is how I learned my journey is no where near over. I don't have an after. Let's keep this going together Lipedema Edition