Why it worked
The video uses a relatable and humorous scenario of a parent and child interacting, with the "Orthopedic Jordan Varsity 6's" acting as a visual gag that highlights an unexpected outcome.
Summary
A father lets his son try on his "Orthopedic Jordan Varsity 6's" shoes. The shoes are so large and elevated that the father becomes shorter than his son while wearing them.
Structure
- 1Father introduces the shoes
- 2Son tries on the shoes
- 3Father demonstrates the height difference
- 4Father explains the height difference
Product placement
Orthopedic Jordan Varsity 6's: ACTS - these are shoes that are being worn and demonstrated. Removing them would change the video. Jordan: APPEARS - brand name on the shoes. Removing it would not change what happens in the video. Nike: APPEARS - brand name on the shoes. Removing it would not change what happens in the video.