POV: Parenting is expensive...

@marteviousyoung

710.4K followers · usually 17.5K views a post

Views

125.1K

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3.2K

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SoundTikTok sound · Elevator Music

Promoted product

Crep Protect

Step into the world of Crep Protect for exceptional sneaker care. Explore our range of premium products designed to protect, clean, and store your favourite kicks.

Why it worked

The video uses relatable humor about parenting expenses and the common struggle of keeping children's shoes clean. The clear demonstration of the product's effectiveness, combined with the engaging father-son dynamic, makes the content both entertaining and informative, driving viewer interest.

Summary

A father teaches his sons how to protect their new shoes from getting dirty and worn out by using a spray protector. He demonstrates the product's effectiveness by spraying it on their shoes and then showing how water beads off them, contrasting it with their previously ruined shoes.

Structure

1Introduction to the problem of expensive, quickly ruined shoes
2The father calls his sons to discuss shoe care
3Demonstration of the shoe protector spray
4

Original caption

I’m done buying shoes that last 3 business days.😂🙅🏾‍♂️ #parenting #dadsoftiktok #theyoungfam #shoes #humor

More from @marteviousyoung

Product placement

Crep Protect (Acts: It is a spray used to protect shoes from water and stains. Removing it would change the video's outcome. It is the product being demonstrated and sold.)

On-screen text

POV: Parenting is expensive... boys bring your school shoes up here we need to have a little meeting Yeah dad are we going somewhere? Yeah to dads school of how to make things last So today's lesson is how to keep your shoes from looking like this I don't know Asher did that I don't know either but it ends today especially you Riley cause you've officially ended your grown man feet era you're right about that so it's pretty simple if you want your things to last then you gotta take care of it now give me them shoes so I can get started alright... so fresh and so clean dang they look brand new, brand new let's try to keep it that way until Christmas can I test them in the MUD absolutely not because that right there is how we end up here...

Transcript

boys bring your school shoes up here we need to have a little meeting Yeah dad are we going somewhere? Yeah to dads school of how to make things last So today's lesson is how to keep your shoes from looking like this I don't know Asher did that I don't know either but it ends today especially you Riley cause you've officially ended your grown man feet era you're right about that so it's pretty simple if you want your things to last then you gotta take care of it now give me them shoes so I can get started alright... so fresh and so clean dang they look brand new, brand new let's try to keep it that way until Christmas can I test them in the MUD absolutely not because that right there is how we end up here...