I am unfortunately

@juliachafe

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SoundTikTok sound · Tempest for Violin

Promoted product

Rahaminov Diamonds

Family-owned for 80+ years. Bespoke, world-class diamonds and fine jewelry crafted in Los Angeles. Featuring our signature Movál® cut.

Why it worked

The video leverages the high public interest in celebrities like Kylie Jenner and Hailey Bieber, combined with the allure of extremely expensive jewelry, to create engaging content. The breakdown of the cost and specifics of the diamonds adds a factual element that appeals to viewers interested in luxury and celebrity news.

Summary

The video discusses the expensive jewelry worn by Kylie Jenner and Hailey Bieber at Jordyn Woods' wedding. It highlights Kylie's 14-carat ring and Hailey's 20-carat diamond stud earrings, both from Rahaminov Diamonds, estimating their combined value to be around $3 million.

Structure

1Introduction of Kylie and Hailey's jewelry
2Breakdown of Kylie's ring from Rahaminov Diamonds
3Breakdown of Hailey's earrings from Rahaminov Diamonds
4

Original caption

#KylieJenner and #HaileyBieber’s $3 Million (?) Jewels for #JordynWoods wedding 💎 #kat #rahaminov @Kylie Jenner @Hailey Bieber @Rahaminov Diamonds Inc.

More from @juliachafe

Product placement

Kylie Jenner (person) - appears in video. Hailey Bieber (person) - appears in video. Jordyn Woods (person) - mentioned as the occasion for the event. Rahaminov Diamonds (brand) - ACTS, provides jewelry for Kylie Jenner and Hailey Bieber. Removing it would change what happens in the video. Kylie Jenner's earrings (product) - ACTS, worn by Kylie Jenner. Removing them would change what happens in the video. Kylie Jenner's ring (product) - ACTS, worn by Kylie Jenner. Removing it would change what happens in the video. Hailey Bieber's earrings (product) - ACTS, worn by Hailey Bieber. Removing them would change what happens in the video.

Call to action

But what do you guys think of their jewellery looks

On-screen text

KYLIE JENNER + HAILEY BIEBER $3 MILLION JEWELS

Transcript

I am unfortunately the only person on the internet who realised that Kylie Jenner and Hailey Bieber wore millions of dollars of diamonds to Jordyn Woods' wedding. So let's break down exactly what they wore. Putting aside the earrings that Kylie Jenner owns from Lorraine Schwartz, cause I think I've talked about them like 10 times at this point, let's talk about her 14 carat mobile diamond ring. This moval is from Rahaminov diamonds. And fact that this is 14 carats, this alone is well over a million dollars. Then we get to Hailey Bieber's mega studs. These are also loaned from Rahaminov diamonds. They feature 20 carats of round diamonds, meaning 10 carats on each ear. I mean, each stud alone might be over $1 million. So between the two of them, we might be looking at around $3 million or more. But what do you guys think of their jewellery looks