I hated my son's birthstone

@juliachafe

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Promoted product

Birthstone Bon Bon Charms

Colorful gemstone jewelry designed to bring something special to your everyday. Designed with love in NYC.

Why it worked

The creator tapped into a common sentiment of disliking traditional birthstones and offered a stylish, personalized alternative, making the product relatable and desirable. The visual appeal of the charms and the clear launch information further contributed to its success.

Summary

The creator designed a jewelry collection of birthstone charms because she disliked traditional birthstones. She showcases various charms, including amethyst and turquoise, detailing their prices and carat weights, and announces their launch date and website.

Structure

1Introduction to birthstone charms
2Showcasing amethyst and sapphire charms
3Highlighting design goals and stone details
4Discussing pricing and carat weights

Original caption

Introducing BIRTHSTONE BON BON CHARMS 🍬 Good enough to eat, but probably better to just wear! 💎 Launching August 26th at 12 PM ET on JuliaChafe.com ✨ #jewelrydesigner #finejewelry

More from @juliachafe

Product placement

Julia Chafe (creator) ACTS - she designs and presents a jewelry collection. Removing her would change what happens in the video. juliachafe.com (website) APPEARS - it is a destination for the product. Removing it would not change what happens in the video.

Call to action

juliachafe.com on August 26th at 12 PM EST for their launch

On-screen text

I hated my son's birthstone so much that I designed a jewelry collection I hated my son's birthstone but I still wanted to honor him in my jewelry so I designed these birthstone bon bon charms and they just so happen to be coming out my number one goal with these was 'cutifying' the birthstone cause if we're being real not every birthstone is created equal amethyst baby he was born in February and my second child will be a sapphire baby born in September which I love I thought other people must be having the same problem I was wearing my son's birthstone every single amethyst that I saw and ironically out of all the birthstone charms I think that the amethyst came out my favorite one the charms range from $3,350-$5,150 The pave pieces all have around 1.2 to 1.5 carats of whatever stone it is the Sleeping Beauty turquoise each have approx 10 carats of their stone birthstones fun and wearable but if your favorite one is not your birthstone that's fine too I'll see you guys on juliachafe.com on August 26th at 12 PM EST for their launch and I only have one in stock for each piece after they sell out I'll be making them made to order which one is your favorite?

Transcript

I hated my son's birthstone so much that I designed a jewelry collection. I hated my son's birthstone but I still wanted to honor him in my jewelry so I designed these birthstone bon bon charms and they just so happen to be coming out my number one goal with these was 'cutifying' the birthstone cause if we're being real not every birthstone is created equal. Amethyst baby, he was born in February. And my second child will be a sapphire baby born in September, which I love. I thought other people must be having the same problem I was wearing my son's birthstone. Every single amethyst that I saw and ironically out of all the birthstone charms, I think that the amethyst came out my favorite one. The charms range from $3,350-$5,150. The pave pieces all have around 1.2 to 1.5 carats of whatever stone it is. The Sleeping Beauty turquoise, each have approx 10 carats of their stone. Birthstones fun and wearable, but if your favorite one is not your birthstone, that's fine too. I'll see you guys on juliachafe.com on August 26th at 12 PM EST for their launch. And I only have one in stock for each piece. After they sell out, I'll be making them made to order. Which one is your favorite?