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The video likely worked due to its close-up, aesthetically pleasing visuals of makeup application, appealing to a niche audience interested in beauty and makeup tutorials. The creator's attractive appearance and the trending nature of contouring techniques also contributed to its potential reach.

The video shows a close-up of a young woman applying makeup to her nose and upper lip area. She uses a small brush to draw lines and blend them, seemingly contouring her face. The video ends with her smiling and posing.