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Gucci lowered a bunch of prices this month and no, they're not on sale. The prices just came down and I want to talk about it. Despite what some of the influencers are telling you, no, it's not all the bags or every pair of shoes. There are select SKUs. And there's a reason. I'm also gonna show you what I would spend my money on instead. A few main reasons for these reductions. Starting with new company leadership. There are new people in there making the decisions. Demand for logos is also diminishing, and that was a big part of Gucci's business. Quiet luxury also has a lot more fans than ever before. And frankly, the marketplace, this is just real crowded right now. But really, there are two big barriers to entry. Number one, the price, which Gucci is working on. And number two, the old Gucci stuff has held up tremendously well. People are keeping it or buying vintage. Before anyone says anything, no, there's absolutely no stigma with vintage at this point. The price differences you're gonna notice are in the Generation Gucci line, where almost all the bags are gonna be under $2,000. Don't worry, I'm gonna link to a bunch of them here so you can see. Now, they also lowered some prices on shoes, which is pretty interesting. But I'm gonna put a much fuller list in the next free weekly newsletter. With that information is here. But I'm gonna give you another option that I think is really good. Cause the prices of the brand new boutique items have started to come down a bit. So have the vintage items. And the vintage items, in my opinion, are actually made a little bit better. I'm gonna show you a few that I found that are under $300, and I think the materials may be better because they're from the old versions. Uh, hello. $168 bamboo handle, all leather. Another one under $200. What's even more interesting is the prices on the vintage bags or sort of suggestions. You can make an offer. And a personal favorite, the metallic leather. Under $400 with the signature Gucci stripe and in good condition. Anyway, much more on this in the newsletter, but I hope someone gets this bag.