This is super scary and weird

@brycegruber

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SoundTikTok sound · original sound - brycegruber

Promoted product

AI Cast

4 videos4 creators

Why it worked

The video effectively combines a relatable warning about AI misuse with a demonstration of a beauty product, leveraging a common fear to drive engagement and provide practical advice on a popular platform feature.

Summary

The creator warns viewers about the dangers of AI self-creation features on platforms like TikTok, explaining how their likeness could be used to promote products without their consent. They demonstrate how to adjust privacy settings within TikTok's AI Cast feature to prevent this from happening.

Structure

1Warning about AI likeness misuse
2Demonstration of a self-tanner product
3Explanation of TikTok's AI Cast feature
4Instructions on adjusting AI privacy settings
5

Original caption

Consider this a warning to literally anyone putting content out there! Please protect your likeness and don’t mess around with those “create an AI self” things unless you read the fine print and toggle security settings—otherwise you’ll end up the face of self tanner products you’ve never heard of, far flung women’s jeans and all sorts of other things 😩 #BeautyTok #fashiontiktok

More from @brycegruber

Product placement

AI Cast (TikTok feature that allows users to create AI versions of themselves to use in videos); Seedance 2.0 (appears to be a specific AI model or feature within AI Cast); TikTok (social media platform where the video is posted and the AI feature is accessed)

Call to action

toggle only you

On-screen text

NEW AI Cast Seedance 2.0 Pick character Manage AI Self Create AI Self Action!

Transcript

This is super scary and weird, by the way, this is not me. But it's like robot me. It's not really me. This is a little bit of a warning for anyone who's uploading pretty much anything on the internet. Brands can and will use AI versions of you to sell their stuff. And I wanna show you. This Tanner changed my entire routine. The formula is super creamy, no weird chalky texture at all. It's packed with hydrators so your skin never gets dry or scaly. This is the best on the market. Obviously. I freaked out over this. I never saw that product in my life before and I probably never want to anyway. If you are on TikTok, you are going to go to this AI cast thing and not mess around with it. But if you already have, you're gonna click on it and go to manage AI self. By the way, pick a character. That's where you can be anyone you want. Like if I wanted to put out an AI video of my friend, I could. Not going to though. Don't worry. Then your AI self profile is gonna be pulled up and you're gonna have to go down and toggle only you. And toggle only you because the default is actually everyone. And if it's everyone, you become a self tanner ad. It's worse than you think because I also found out through some very careful digging that a Chinese denim company used my face and my voice. And even kind of superimposed my backyard. To sell over 1,000 pairs of jeans. And the TikTok shop didn't even take the products down for a long time. Anyway, careful out there with this stuff. It could happen to anyone.