My favourite thing about Colchester Institute is definitely the people.

@colchesterinstitute

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SoundTikTok sound · What You Need (Instrumental)

Promoted product

Colchester Institute

Colchester Institute is the largest vocational college serving North Essex. We are committed to providing quality vocational ed

Why it worked

The video effectively uses student testimonials to showcase the positive aspects of Colchester Institute, creating social proof and appealing to prospective students' desire for a welcoming and rewarding educational experience.

Summary

Students share their positive experiences at Colchester Institute, highlighting the welcoming environment and the rewarding nature of their courses and projects. The video encourages prospective students to consider enrolling.

Structure

1Introduction to Colchester Institute
2Student testimonials on people and environment
3Student testimonials on courses and projects
4Encouragement to enroll

Product placement

Colchester Institute: it ACTS as the educational institution where students study and learn. Removing it would change the context of the video, as it is the subject of the students' testimonials. The name appears on screen and is spoken.

Original caption

There is still time to study at Colchester Institute this September! ⏰ Book onto one of our Advice Days!

Call to action

Book onto one of our Advice Days!

On-screen text

There is still time to study at Colchester Institute this September! ⏰ Book onto one of our Advice Days! Find out more about our course provision:

Transcript

My favourite thing about Colchester Institute is definitely the people. It was such a change coming from secondary school to then a place where everyone's really welcoming and they all come together because you like some of the things. I really enjoy my course. Believe it or not, the final major projects although it's been demanding, it's been really fun and quite rewarding to put into practice what you've learned throughout the year. So that for me, has been my favourite thing.