Why it worked
The post likely resonated with a wide audience due to the relatable experience of sleep disruption and the sudden onset of energy and tasks, especially common among those with ADHD or sleep anxiety, as indicated by the hashtags.
Summary
The creator describes a common experience of not sleeping well, barely making it through the workday, and then suddenly becoming wide awake at 10:30 PM with a long to-do list and hunger. The post uses text overlay on a close-up of the creator's face.
Structure
- 1Describes lack of sleep and difficulty through the workday.
- 2Expresses sudden wakefulness at 10:30 PM.
- 3Lists new tasks and feelings of hunger.
On-screen text
tell me why I didn't get any
sleep last night like I'm talking
awake until 5am type shit.
barely made it through the
work day but now it's
10:30pm and i'm suddenly
wide awake. i've now got 20
new things that i need to
action immediately and i'm
also just really fkn hungry.