Why it worked
The video uses a native mention of energy gels during a run, directly linking the product to the activity. The visual of someone consuming the gels while running, combined with the text overlay, makes the promotion feel organic and relevant to fitness enthusiasts.
Product placement
Body&Fit energy gels: ACTS - The product is shown being held and consumed by the creator, implying its use for fueling runs. Removing it would change the context of the video. The text overlay also directly mentions "energy gels".