would you believe this was made in a microwave?

@ninjakitchen

2.1M followers · usually 121.8K views a post

Views

1.8M

Likes

2.2K

Comments

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238

SoundTikTok sound · original sound - ninjakitchen

View velocity

+795.0K views over 10.0d · ~79.8K/day · 9 observations

Promoted product

Ninja CRISPi Microwave

ninjakitchen | TikTok Like2Buy

7 videos3 creators

Why it worked

The video leverages a surprising "how-to" format, showcasing the capability of a microwave to produce a desirable, homemade-style pizza, which challenges common perceptions and encourages viewers to consider the product.

Summary

The video demonstrates how to make a pizza in a Ninja Crispi Microwave. It shows the process of assembling the pizza with sauce, cheese, and pepperoni, then cooking it in the microwave, and finally presenting the finished product.

Structure

1Showing a finished pizza and asking if it was made in a microwave
2Assembling a pizza from dough, sauce, cheese, and pepperoni
3Placing the pizza into the Ninja Crispi Microwave
4Setting the microwave to cook

Original caption

your microwave could be doing this. don't settle 🍕 #NinjaCrispiMicrowave #NinjaKitchen

More from @ninjakitchen

Product placement

Ninja Crispi Microwave (ACTS - it cooks the pizza, visible result comes from it; removing it changes what happens in the video) Ninja Kitchen (APPEARS - creator handle and name, removing it does not change what happens in the video)