I'm under attack

@vinnymakesbagels

62.8K followers · usually 25.9K views a post

Views

12.1M

Likes

1.2M

Comments

16.1K

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SoundTikTok sound · original sound - vinnymakesbagels

Why it worked

The video likely resonated due to its relatable narrative of a small business owner facing online criticism and perceived unfair demands from an influencer. The creator's direct and passionate response to the situation, framed as a "personal attack" on their business, likely engaged viewers who have experienced or witnessed similar online conflicts.

Summary

The creator recounts an incident where an Instagram influencer demanded they change the name of their product, a croissant, due to its ingredients not aligning with Vietnamese cuisine. The influencer then allegedly sent trolls to attack the creator online for not choosing an Asian collaborator. The creator expresses frustration with this type of online behavior, emphasizing the difficulty of running a business and the importance of community support.

Structure

1Creator states they are under attack by an influencer.
2Explains a past collaboration where the influencer did not post about the product.
3Describes the influencer's recent demand to change the product name and collaborator's ethnicity.
4Creator pushes back against the demand, citing the difficulty of running a business.
5Expresses frustration with online bullying and the demand to change product ingredients.

Product placement

Instagram: a social media platform where users can share photos and videos. It is used here to describe how an influencer promoted the creator's product. Removing it would change the story. Kick: a live streaming platform. It is mentioned in the creator's bio link. Removing it would not change what happens in the video.

Original caption

I’m under attack #yeg #bakery #business #restaurant #canada

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Transcript

I'm under attack. So my business is currently under attack over a croissant that I made and it's under attack by an Instagram influencer. So let me tell you how this all started. Uh, about three years ago, an influencer that I used to provide free product to, photos of it, and she'd post it, kind of the deal. But unfortunately, the last time that I saw her, which was at least two years ago, but she brought her boyfriend and a free breakfast, had a free dessert, and then afterwards, they also packed up more free things to go. And she never posted me. So I just unfollowed her, didn't invite her back in and never heard from. Um, she messaged me a few days ago because new croissant. It's the the bond me on. So I called it a crow me. And she said, offended and wants the name of it because it doesn't line up with, uh, Vietnamese ingredients and also asked me why it chose a white person to work with as opposed to an Asian person who could have brought in more context. I just responded, don't pick people based on ethnicity. And instead of, she sent an army of trolls to start saying that I'm culturally appropriating and that I'm tone deaf. Was just politely asking me to change the name of my product. And I thought, just saying to the white girl. So anyways, I am amazed, happy that we're in life, get this worked up over a croissant. But, you know, it's hard enough. A business in Edmonton, businesses are going down by the second. Do we really need another influencer who doesn't actually support businesses to just try and cancel them over the fact wanna change the ingredients for her liking? Didn't choose someone Asian to work with? I don't even know what to say besides the fact that this isn't high school. Bullying. My kitchen. I laid this floor, that wallpaper, I laid this, I could bake and cook whatever I want. That's the whole working as hard as I do. Support the community. I'm not sure that telling people, hey, um, change your ingredients for me and, hey, don't work with white people is really what the community needs.