Me every 3 weeks:

@maddie.eppe

124.5K followers · usually 32.9K views a post

Views

771.0K

Likes

34.0K

Comments

38

Shares

931

SoundTikTok sound · original sound - lenkerlyrics

Promoted product

Just For Men Mustache & Beard Dye

Discover all Just For Men hair dye, beard dye, and gradual gray reduction products. Achieve the perfect look with our easy-to-use men's hair and beard products.

3 videos3 creators

Why it worked

The video uses a common grooming product in an unexpected way (dyeing eyebrows/lashes) to create a relatable and humorous "before and after" scenario, tapping into the trend of beauty hacks and self-care routines.

Summary

The creator shows a box of "Just For Men" mustache and beard dye, then proceeds to apply it to their eyebrows and lashes. The video implies this is a regular grooming routine for the creator.

Structure

1Shows product packaging
2Applies product to eyebrows
3Applies product to eyelashes
4Shows final look

Original caption

I feel like myself again hehe 🥹😇💄 #eyelashes #dyedeyelashes #bearddye #fyp #makeup

More from @maddie.eppe

Product placement

JUST FOR MEN Mustache & Beard Dye: ACTS - it is used to dye the user's facial hair, changing its color. Removing it would change the video's outcome. It is the subject of the video.