Guys, do not buy this unless you want your hair to keep growing.

@x.bie

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SoundTikTok sound · Cute and fun 8bit. Streaming, game commentary(1624766)

Promoted product

Celladix Hair Boosting Scalp Serum

Celladix is a derma-cosmetic brand that combines “Cell”, from skin cells, and “Radix”, which means the source of origin. Our brand strives to create products based on skin science that tackle the fundamental causes of skin-related issues.

Why it worked

The video uses a classic 'reverse psychology' hook ('Do not buy this') combined with a clear, relatable problem (hair thinning) and visible, documented results, making the promotion feel like a genuine discovery.

Summary

The creator reviews the Celladix Hair Boosting Scalp Serum, demonstrating its application on her own hair and her mother's thinning scalp. She presents before-and-after results to show the product's effectiveness in promoting hair growth.

Structure

1Creator warns viewers not to buy the product unless they want hair growth
2Demonstrates the serum's applicator and application process
3Shows before-and-after results on her mother's scalp
4

Original caption

look like a mess but whatever!! i’m going to get more cuz my mom and i desperately need it @Celladix SG it even sold out so fast 😭💔 #celladix #celladixhairsculpserum #hairboostingscalpserum #scalpcare #tiktokshopsg

More from @x.bie

Product placement

(a) Celladix Hair Boosting Scalp Serum: The creator demonstrates how to operate the applicator, applies the serum to her own scalp and her mother's scalp, and shows before/after results. This ACTS. (b) TikTok Shop SG: Appears as a hashtag and in the caption as a sales channel. This merely APPEARS.

Call to action

get yours now and try it yourself

On-screen text

DO NOT BUY THIS!! at my baby hair? This is all my baby hair because of this so I actually have very fine and thin hair um, but after using this right, I mean obviously it doesn't make my hair thicker but it grew my hair way faster and more See that it's not as bald so I'm gonna put a photo here but I'm gonna do this on my mum who is like low I'm gonna un bald her with this. Okay guys so you can see right there's a bald spot here okay, So all you need to do right is just press this can can press 1 time press 2 time and then it will just come out like that you just target the scalp do it everyday you can see the sides is also kind of like balding so okay then I will just target this whole area on the left and the right okay guys stay tuned to like maybe two weeks later okay guys so you can see right my mum's hair actually grew so much like even though it's like a bit of like balding ish but so much hair grew and then you can see like on the sides the hair also grew like much more or okay Okay so this is like the most useful 15 ml 1 press and then just apply So that time when I scoop to the sides right this part is actually kind of empty but Now, right, I don't even know where to put this because there's so much hair. So now I just try to target here and here as well. So yes, get yours now and try it yourself

Transcript

Guys, do not buy this unless you want your hair to keep growing. Okay, look at my baby hair. This is all my baby hair because of this. So I actually have very fine and thin hair, um, but after using this right, I mean obviously it doesn't make my hair thicker, but it grew my hair way faster and more. See that it's not as bald. So I'm gonna put a photo here. But I'm gonna do this on my mum who is like low key balding. I'm gonna un-bald her with this. Okay guys, so you can see right there's a bald spot here, okay. So all you need to do right is just press this can. You can press one time, press two time, and then it will just come out like that. You just target the scalp, do it everyday. You can see the sides is also kind of like balding, so okay then I will just target this whole area on the left and the right. Okay guys, stay tuned to like maybe two weeks later. Okay guys, so you can see right my mum's hair actually grew so much. Like even though it's like a bit of like balding-ish, but so much hair grew. And then you can see like on the sides the hair also grew like much more, okay. Okay, so this is like the most useful 15 ml. One press and then just apply. So that time when I scoop to the sides right, this part is actually kind of empty. But now, right, I don't even know where to put this because there's so much hair. So now I just try to target here and here as well. So yes, get yours now and try it yourself.