if your part has been looking wider lately...

@jennam4e

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SoundTikTok sound · original sound - jennam4e

Promoted product

Lilyeve Grow-Turn Exosome Hair Care Bundle

Lilyeve USA

Why it worked

The video uses a relatable 'before and after' style problem-solution hook and demonstrates the unique, tactile features of the product's packaging, which makes the routine feel easy and effective.

Summary

The creator demonstrates a three-step Korean hair care routine using Lilyeve products to address hair thinning and improve hair volume. She highlights the built-in brush applicators and the effectiveness of the shampoo, treatment, and leave-in serum.

Structure

1Identify the problem of hair thinning and loss
2Introduce the Lilyeve hair care routine
3Demonstrate the shampoo with the built-in brush
4Demonstrate the treatment conditioner
5

Original caption

thank goodness I found the bundle #Lilyeve #HairGrowthJourney #HairTok #brushserum #koreanscalpcare @LILYEVE GLOBAL

More from @jennam4e

Product placement

Lilyeve Grow-Turn Exosome 3D Volume Brush Shampoo (a) ACTS: interface is operated, it is applied to the scalp, and the creator demonstrates its use. Lilyeve Grow-Turn Exosome Capsule Treatment (a) ACTS: interface is operated, it is applied to the hair, and the creator demonstrates its use. Lilyeve Grow-Turn Exosome Brush Ampoule (a) ACTS: interface is operated, it is applied to the scalp, and the creator demonstrates its use. TikTok Shop (b) APPEARS: watermark/repost stamp on the product overlay. Removing the Lilyeve products would change the video entirely as they are the subject of the demonstration.

Call to action

I'm going to have a three-piece bundle linked for you down below

On-screen text

if your part has been looking wider lately...

Transcript

If your hair's been falling out in clumps in the shower, you might actually need to start paying attention to your shampoo and conditioner routine because my hair's actually been looking fuller lately. I've been using this Korean scalp care routine since it released and honestly, my hair has never felt this soft or healthy. First, I go in with the shampoo and the built-in brush applicator feels so good on your scalp. It really helps work the product directly into the root instead of just having it sit directly on top of your hair. And after using it, my scalp actually feels clean and refreshed. Step two is the treatment conditioner and it has these little exosome capsules that melt directly onto your hair, adding moisture back after shampooing and any knots I've had, it's literally like they disappear. And then once I get out of the shower, I use the leave-in serum around my scalp, part line, and hairline. You just twist it on and the serum comes directly through the brush bristles while massaging onto your scalp. The leave-in serum alone has over 107,000 units sold on TikTok Shop and I love this one because it doesn't leave my hair greasy or crunchy like a lot of scalp serums do. My hair looks so much fuller and you can see all those little baby hairs coming in. I'm going to have a three-piece bundle linked for you down below but I wouldn't be surprised if it sells out because Korean hair care has been going absolutely viral lately.