Promoted product
Pumpkin Cream Chai
Why it worked
The video taps into the popular trend of recreating popular coffee shop drinks at home, offering a "Starbucks at home" series. The use of recognizable branding (Starbucks cup, Tazo tea) and seasonal flavors (pumpkin spice) appeals to a wide audience.
Summary
The creator demonstrates how to make a Starbucks-inspired Pumpkin Cream Chai at home. The video shows the process of adding ice, Tazo chai concentrate, vanilla syrup, pumpkin puree, heavy cream, and pumpkin pie spice to a Starbucks cup.
Structure
- 1Start with a Starbucks cup and ice
- 2Add Tazo chai concentrate, vanilla syrup, and pumpkin puree
- 3Froth heavy cream and add it to the drink
- 4Top with pumpkin pie spice
- 5Show the finished drink
Product placement
Starbucks cup (appears, removing it would not change what happens in the video)
Tazo Classic Chai Latte (acts, it is used to make the drink, removing it would change what happens in the video)
Organic Valley Heavy Cream (acts, it is used to make the drink, removing it would change what happens in the video)
Trader Joe's Pumpkin Pie Spice (acts, it is used to garnish the drink, removing it would change what happens in the video)
On-screen text