Hello Lautaro

@aishopps2

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FC Barcelona

Official FC Barcelona website. All news about the team, ticket sales, member services, supporters club services and information about Barça and the Club

2 videos

Why it worked

The video uses humor and a playful 'transfer' narrative between two prominent football figures to create engaging content. The unexpected scenario and the use of disguises add a layer of entertainment that likely resonated with fans of both clubs and the sport in general.

Summary

Hansi Flick calls Lautaro Martinez, informing him he's next on his 'shopping list' after Rodri. Flick then reveals a plan B involving disguises and a Champions League presentation to sign Martinez, implying Inter Milan is making things difficult.

Structure

1Flick calls Martinez, informing him he's next on his 'shopping list'.
2Martinez expresses confusion and disbelief about the 'shopping list'.
3Flick reveals a 'plan B' involving disguises and a Champions League presentation.
4

Original caption

Flick still hungry for more , Barcelona aiming at Lautaro Martínez ,will this deal go through 😂😂 #barcelona #lautaro #epl #intermilan #laliga

More from @aishopps2

Product placement

FC Barcelona: (a) ACTS - appears on clothing, a logo on a wall, and a playbook. Removing it would change the context of the video. (b) APPEARS - a logo on a playbook. Removing it would change the context of the video. Inter Milan: (a) ACTS - appears on clothing and a logo on a wall. Removing it would change the context of the video. Qatar Airways: (b) APPEARS - a logo on clothing. Removing it would not change what happens in the video. Nike: (b) APPEARS - a logo on clothing. Removing it would not change what happens in the video.

On-screen text

AISHOPPS

Transcript

Hello Lautaro Hello Lautaro Hansi Flick here Don't panic, you're not in trouble. I just wanted to inform you after Rodri, your name is next on my shopping list. So, keep your suitcase somewhere close. Wait. Coach Flick? Shopping list? What shopping list? What do you mean, I'm after Rodri? Hello, coach? Hello? I tried the phone call very professional, very civilized. But if Inter wants to make this difficult, gentlemen, we activate plan B. Plan B? I tried the phone call. Flick? Coach, are you serious? You dressed like this just to speak to me? You could have called me again. Listen. Pedri, Gavi, Lamine, you and of course Rodri, who we just finished shopping. Lautaro, that is not a football team. That is a Champions League headache for everybody else. This man wore a disguise, waiting outside my training ground and gave me a Champions League presentation just to sign me. I should probably tell Inter before he comes back with plan C.