morning i

@tatiannaareizaga

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SoundTikTok sound · Paris Garden Waltz

Promoted product

Starbucks Blonde Roast Iced Coffee

Read reviews and buy Starbucks Unsweetened Blonde Roast Iced Coffee - 48 fl oz: Source Varies at Target. Choose from contactless Same Day Delivery, Drive Up and more.

Why it worked

The video succeeds by integrating the product into a relatable 'day-in-the-life' aesthetic, making the advertisement feel like a natural part of the creator's daily routine rather than a forced pitch.

Summary

A college student and content creator shares her morning routine, which includes preparing a coffee drink using Starbucks Blonde Roast Iced Coffee. She demonstrates how she mixes the coffee with syrup and cream to create a cafe-style drink before heading to class.

Structure

1Introduction to morning routine as a student
2Demonstration of making the bed and getting ready
3Preparation of the Starbucks Blonde Roast Iced Coffee
4Mixing in syrup and cream for a custom drink

Original caption

busy mornings are always better with a pick-me-up ☕️🌞🎀 @Starbucks #StarbucksCreator #ad

More from @tatiannaareizaga

Product placement

Starbucks Blonde Roast Iced Coffee: (a) ACTS — the creator pours it, mixes it into a drink, and describes it as her go-to coffee. Removing it would change the entire premise of the video. Starbucks: (b) APPEARS — the brand logo is on the bottle and the creator tags the brand in the caption.

On-screen text

morning i ft. Starbucks® Blonde Roast Iced Coffee #AD morning in my life ft. Starbucks® Blonde Roast Iced Coffee #AD today's coffee of the day Homemade Blondie ✨ Starbucks® Iced Coffee Blonde Roast Caramel & Vanilla Syrup Splash of Cream

Transcript

morning i, and early school mornings together as a content creator and student who is always on the go. And you guys, this semester has officially started and my first class is an 8:30 a.m. Early mornings are definitely a part of my routine now. And of course, getting ready in the morning, making my bed and picking out my outfit are all staples in my routine. But no good morning routine is complete without, of course, an amazing coffee to start your morning right. That's why I've been loving the Starbucks Iced Coffee and this is the blonde roast. I love that it still has a really bold flavor without being too strong. It's literally the perfect iced coffee base and today I decided to make my own blondie at home. And this recipe was amazing and so simple. I just mix a little bit of vanilla, caramel and a splash of heavy cream and it was my perfect pick-me-up for a study sesh. This homemade coffee has just been my go-to, especially as a college student, because I'm a girl that needs her coffee every day, but I can have that amazing cafe quality at home. And we're off to class, but of course my iced coffee is coming with me. And if you're in need of a new at-home pick-me-up, the Starbucks Iced Coffee Blonde Roast will be your new go-to.