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@madelineedwards_

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SoundTikTok sound · sunsets with you

Promoted product

Starbucks Blonde Espresso Roast

Why it worked

The video taps into the popular "soft girl aesthetic" trend by showcasing a relatable and aspirational morning routine. The integration of Starbucks products feels natural within the context of a self-care-focused morning, making the promotion feel like a seamless part of the creator's lifestyle.

Summary

The creator shares their "soft girl habits" morning routine, which includes making an iced brown sugar oatmilk shaken espresso using Starbucks Blonde Espresso Roast and oatmilk creamer. The routine also involves mindful activities like reading and a self-care skincare regimen.

Structure

1Morning coffee preparation with Starbucks Blonde Espresso Roast
2Mindful morning activities (no phone, reading)
3Self-care routine (ice rolling, red light therapy, skincare)
4Enjoying the coffee and embracing the 'soft girl era'

Product placement

Original caption

#AD My soft girl habits are in full swing, with a little help from @Starbucks Blonde Espresso Roast! Here’s how I set my tone for the day: 1. Elevate my morning coffee (loving an at-home Iced Brown Sugar Oatmilk Shaken Espresso) ☕ 2. No phone time! 📲 3. Self-care routine 🫧

More from @madelineedwards_

On-screen text

#ad SOFT GIRL HABITS morning routine 7:00am 7:00am 7:10am 7:10am 7:10am 7:15am 7:15am 7:15am 7:15am 7:15am 8:00am 8:00am 8:00am 8:30am 8:30am 8:40am 8:40am 8:40am

Transcript

SPENT the morning with me as I walk you through the soft girl habits I've been loving lately. Inspired by the smooth and balanced taste of Starbucks Blonde Espresso Roast. Now that the sun rises earlier, I give myself more time in the morning to start my day intentionally. Nothing comes more me than a soft morning and taking my time with my first cup of coffee. In partnership with Starbucks, their Blonde Espresso Roast has been my go-to lately and the perfect addition to my soft girl habit. It's balanced and subtly sweet and perfect for recreating an iced brown sugar oatmilk shaken espresso at home. I love taking the extra time to make my latte feel a little bit more special than my everyday coffee and this one tastes like such a treat. Once that's ready, I put my phone away for 30 minutes and settle in with a good book and I savor each sip. Try out my morning. I spent some time on self-care, which includes ice rolling, red light therapy, and my full skincare routine. These three habits only take 45 minutes, but they make such a difference in helping me embrace my soft girl era and prioritize time for myself before the day begins. You're ready to step into your softer side. Starbucks Blonde Espresso Roast is the perfect place to start.